The iGB Affiliate Awards are back at The Home of the iGaming Affiliate Community

Join us for a night of futuristic fantasy as the worlds of cyberpunk and fairytale come together to celebrate the achievements and innovations of the igaming affiliate community over the past 12 months.

The Nominations are now closed

Now its time to watch and wait for the results to be announced

All Categories Affiliates Individual Open to all Programme/Network Service provider

Innovator of the Year

Best Newcomer

Rising Star

Game of the Year – PUBLIC VOTE

Best Digital Agency

Best Tech for Affiliate Programmes

Best Tech for Affiliates

Best Affiliate Network

Best Affiliate Programme

Affiliate Idol – Lifetime Achievement Award

FAQs

The iGB Affiliate Awards are back at The Home of the iGaming Affiliate Community
Join us for a night of futuristic fantasy as the worlds of cyberpunk and fairytale come together to celebrate the achievements and innovations of the igaming affiliate community over the past 12 months.

What is the dress code?
- No trainers
- No jeans
- No sportswear such as shorts, joggers or vests
- No flip-flops
How do I buy tickets?
The iGB Affiliate Awards is a pay-to-attend event. You will be able to book tickets via our registration platform for iGB Affiliate London or with your account manager.
Single seat ticket £465 +VAT

Unlimited beer, wine and soft drinks for three hours

Sparkling reception

Three-course meal

Entertainment until 1am
VIP table £4,300+ VAT

Table of 10 guests

Unlimited beer, wine and soft drinks for three hours

Sparkling reception

Three-course meal for 10 guests

Entertainment until 1am

Two bottles of spirits and mixers

Listed as table sponsor on all awards branding
VIP+ table ticket £5,700+VAT

Table of 12 guests

Unlimited beer, wine and soft drinks for three hours

Sparkling reception

Three-course meal for 12 guests

Entertainment until 1am

Four bottles of spirits and mixers

Listed as table sponsor on all awards branding
How do I enter?

First read through the criteria for each category by clicking on the ‘Learn more’ button. Once satisfied that you have fully understood the requirements, click the ‘Submit your entry’ button to proceed to the entry form. Please note that following the instructions will give you the best possible opportunity of making it onto the shortlist.

The judges and the criteria will focus on the last 12 months and not before, so please ensure your submission only covers the assessment period.

Please also note that nominations will be assessed based on quality and not quantity. Submitting multiple entries or doing so on behalf of the same company or person will not increase their chances of making it through to the shortlist. Submitting one comprehensive and detailed entry which fully addresses all the criteria and questions, backed up by relevant and compelling supporting documents, will achieve greater cut-through with the judges and increase your chances of progression.

A primary purpose of the iGB Affiliate Awards is to showcase fast-growing and disruptive businesses. Hence while the scale of nominee companies is taken into account by the judges when assessing the quality of submissions against the criteria, managing to successfully demonstrate and convey the growth, innovation and momentum of your business via your submission is likely to exert an equal if not greater influence on the judges’ final decision.

Full details of the 2024 judging process can be viewed under the Process tab accessible from the left-hand menu.
Why enter?
The iGB Affiliate Awards is the UK’s premier recognition platform for businesses of all sizes in the online gaming affiliate industry. The benefits of entering extend far beyond simply picking up one of the prestigious trophies.

Here are some of the reasons why your organisation should take part:
- Offers a platform to differentiate your business and stand out from competitors
- Grants greater recognition for you and your organisation within the industry, perhaps leading to additional business as a result
- Encourages improved business relationships
- Affords superior marketing and PR opportunities
- Provides excellent motivation for your team
- Demonstrates to current and future staff that you’re a leading company, plus as an added bonus it will help you attract excellent and talented employees
- Publicises your personal credentials to your clients, existing employer and future employers
- Presents an ideal opportunity to measure your current performance, consider what has contributed to your success and to look at where you can go from there
- Gives you the motivation to sustain this performance in order to retain your title/beat your competitor to the award for the following year!
Who can enter?

Anyone working in the igaming affiliate industry can submit nominations to the iGB Affiliate Awards. They can nominate themselves or their organisation, or they can nominate another individual or organisation.

Any applications received for a non-relevant category and all duplicate submissions will be void. If you have any questions, please contact [email protected].
What are the awards categories for 2024?

There 2024 edition of the iGB Affiliate Awards has 20 categories:

Affiliate categories
Best Casino Affiliate
Best Sports Betting Affiliate
Best Bingo Affiliate
Best Poker Affiliate
Best Crypto Affiliate
Best Streaming Affiliate (ALL VERTICALS)
Marketing Campaign of the Year (ALL VERTICALS)
Affiliate Employer of the Year (ALL VERTICALS)
Safer Gambling Initiative of the Year (ALL VERTICALS)

Individual categories
Best Affiliate Manager (ALL VERTICALS)
Affiliate Idol, aka Lifetime Achievement Award

Programme/network categories
Best Affiliate Programme (ALL VERTICALS)
Best Affiliate Network (ALL VERTICALS)

Service provider (SP) categories
Best Tech for Affiliates
Best Tech for Affiliate Programmes
Best Digital Agency
Game of the Year (PUBLIC VOTE)

All companies (affiliates, programmes, networks and SPs)
Rising Star (ALL VERTICALS)
Best Newcomer (ALL VERTICALS)
Innovator of the Year (ALL VERTICALS)
How are the awards judged?

Anyone working in the igaming affiliate industry can nominate themselves or their organisation, or they can nominate another individual or organisation.

Once submission forms are received, our judging panel will evaluate each nomination against the category criteria in order to select the shortlists and final winners.

The deadline for submitting nominations for the 2024 iGB Affiliate Awards is Wednesday 25 October 2023. Shortlists will be announced on 20 November 2023.

The judging process for the iGB Affiliate Awards is rigorous and thorough. Following a major review and overhaul in 2021, the process has been continually improved to ensure the highest possible standards of fairness and integrity in deciding the results.

Full details of the 2024 judging process can be viewed under the Process tab in the left-hand menu. Click the Judges tab to see the makeup of the judging panel.

Tickets

£ 465 Excl VAT

Unlimited beer, wine and soft drinks for three hours
Sparkling reception
Three-course meal
Entertainment until 1am

£ 4300 Excl VAT

Table of 10 guests
Unlimited beer, wine and soft drinks for three hours
Sparkling reception
Three-course meal for 10 guests
Entertainment until 1am
Two bottles of spirits and mixers
Listed as table sponsor on all awards branding

Popular

£ 5700 Excl VAT

Table of 12 guests
Unlimited beer, wine and soft drinks for three hours
Sparkling reception
Three-course meal for 12 guests
Entertainment until 1am
Four bottles of spirits and mixers
Listed as table sponsor on all awards branding

The Judges

Thies Petersen

Thies is a seasoned software engineer whose career began in 2005. His journey started in usability consultancy and BI development, establishing the foundation for his eventual entrance into igaming in 2017. At prominent affiliate WIS, Thies played a crucial role in founding and developing the engineering department, where he managed frontend and backend development, QA, IT, DevOps and emerging technologies. In July 2022, Thies took on a new challenge as the Group Head of Software Engineering at Catena Media, where he leveraged his extensive experience and leadership to further his impact in the tech domain. Thies’ career progression continued as he joined Blexr in January 2024, where he now applies his deep expertise as the Head of Engineering to lead and drive innovation within the engineering team.

Victoria Reed

After spending more than a decade working for Gala Coral Interactive, Betfred and GentingBet, Victoria saw firsthand the devastation caused by gambling addiction and decided she had to act. As a recent alumna of Harvard Business School, she teamed up with her fellow classmate and together they started Better Change. By challenging the status quo and truly partnering with operators to help them raise standards through improved compliance, innovative social responsibility strategies and robust safer gambling tools designed to maximise player protection, she is determined to sustain the industry and deliver clear, sustainable and progressive results for their partners and their players.

Sarafina Wolde Gabriel

Sarafina has over 19 years of experience in digital marketing and more than a decade’s worth of expertise in leadership within the igaming and marketing sectors. Sarafina joined Paysafe’s Income Access, a digital marketing technology and services provider, in 2004 as a leader of its in-house affiliate management team. Going on to serve as Director of Affiliate Marketing, CMO and VP of Strategy over 18 years at the company, Income Access collected six iGB Affiliate awards for Best Affiliate Network, five for Best Affiliate Software and three Best Acquisition Partner awards. In 2022, Sarafina joined geolocation and fraud prevention company GeoComply as a senior director, focused on new business development and international expansion. Sarafina is now Chief Strategy Officer at marketing compliance company Rightlander, where her responsibilities include developing business strategies to help grow and expand into new markets and verticals, evaluate new product opportunities and build strategic partnerships.

Simon Pilkington

Simon has 17 years’ experience within the igaming industry with a specific focus on affiliation and content strategy. Previously the CEO of super affiliate KaFe Rocks (now Time2Play Media), Simon now runs his own consultancy business, SMPL Consulting. He also recently launched a JV recruitment business, Wander, aimed at helping improve standards within the industry one person at a time.

Katy Stafford

With over 15 years’ experience in the online gaming industry, Katy is a seasoned marketing professional specialising in new player acquisition, predominantly within affiliation. Katy has previously managed the affiliate programmes for ComeOn Group and more recently served as Director of Acquisition at Casumo. She is currently working as an acquisition consultant assisting igaming startups with creating and executing strategic plans for optimal traffic and revenue performance.

Vanessa Simpson

Vanessa is a communications professional with a background in investor relations and consumer PR. She has experience in a wide range of communications fields including crisis management, corporate marketing, M&A, financial PR and consumer media relations. Vanessa has worked with some of the world’s most known gaming brands including PokerStars, FanDuel and Sky Betting & Gaming. She is currently serving as communications director at ACE Hollreiser and head of communications at SG:certified.

The Process

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The judging panel

iGB’s panel of external industry judges is selected for its expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling. All judges joining the panel are required to sign an NDA to keep all submitted information confidential and the winners’ names secret until the event has taken place. They are also obliged to declare any potential conflicts of interest prior to judging.

Allocation of categories

Judges are allocated categories aligned to their areas of industry experience and knowledge, and to avoid potential conflicts of interest. Judges’ access to submissions is restricted to their allocated categories.

Shortlisting

Shortlists are formed and awards presented only in categories where three or more judgeable submissions are received. A non-judgeable submission is one which includes incomplete/insufficient information for the judges to fully assess the submission against all the criteria for that category. The number shortlisted in each category is calculated on a sliding scale based on how many judgeable nominations are put forward to the judges.

How categories are judged

The judges read every judgeable submission alongside all supporting materials. They provide an overall score for each entry based on their assessment across all the criteria for that category, also taking into account any supporting documents. The judges also give a brief explanation of their rationale for providing this score. Once all the judges’ scores are submitted for all the entries in each category, an average of the scores is calculated for each entry with this converted to a score out of 10. If there is no clear winner from the first round (a minimum one-point margin between the top submission(s) and second-placed entry or entries is needed), the category goes to a second round of judging. A conference call is then held between the allocated judges to decide the winner. The judges may exercise their discretion to award a Highly Commended in these instances.

Feedback on entries

An explanation as to how the shortlist and winners were arrived at in each category can be provided on request. Judges’ comments will be anonymised and average scores given in these instances. Individual judges’ scores and comments will not be shared externally. Please address any questions or requests regarding the judging process to internal judging lead, Stephen Carter ([email protected]).

Register now to secure your place

To celebrate the industry’s brightest and best talent, we would like to offer you the opportunity to secure tables and seats at the only dedicated awards platform for the igaming affiliate community.

IGB Affiliate awards will connect and reward not only the trailblazers and pioneers who are shaping the sustainable future of our industry but also inspire the community to continue to build an industry we can all be truly proud of. Let’s make the IGB Affiliate Awards 2024 unforgettable together!

Mark your calendar for a key moment in the igaming affiliate industry.
To ensure you are comfortable, and enjoy the kickass party, we are offering the option to reserve tables and seats for yourself and your team.

Complete the form to secure your table and seats: