Affiliate managers act as the public face of gaming brands for their performance marketing partners. This category looks to reward those who have successfully managed a high volume of affiliate relationships to help grow their programme in the past year. In particular this category takes into account:
- How the affiliate manager has improved their programme management skills
- What they have done to build trust, maintain and strengthen relationships with long-term partners
- How they have attracted new partners and forged new relationships
- Efforts taken to help partners grow their businesses
- How they have communicated and managed changes to terms across their network
- Their efforts to engage with the wider affiliate community
- Steps taken to develop their industry and technical knowledge
- How they have safeguarded partner relationships through swift resolution of complaints and issues
