As the conduit between the affiliate and the operator, a successful network needs to deliver on both sides of the business equation. This category will recognise those businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- How they have built trust, maintained and strengthened relationships with long-term affiliate and operator partners
- Material sign-ups with new operator partners and growth in active affiliate partners
- Efforts taken to help operator and affiliate partners grow their businesses
- How they have communicated and managed changes to terms across their network
- Access to timely and reliable reporting, stats and analytics as well as up-to-date and localised funnels, creatives and landing pages
- Ensured they have safeguarded partner relationships through swift resolution of complaints and issues
- Have made efforts to diversify market mix and build regulated/sustainable revenue streams
