Programmes must continually adapt, evolve and improve to ensure they are successful, and this category looks to pick out those that have done so to both their – and their partners’ – benefit over the past 12 months. This award will be judged on:
- Changes made to programmes over the past year, and evidence of these having a positive impact
- Innovations used to better serve their core markets and customers
- Evidence of programmes taking steps to improve and enhance their affiliate relationships
- Growth in traffic, conversions and revenue
- Growth in active affiliate partners
