This award will recognise the affiliate that has excelled in driving traffic to the fast-growing number of gambling sites using cryptocurrency as their primary means of payment and embracing the potential of games, products and services based on the blockchain. In particular affiliate businesses that can demonstrate the following over the past 12-month period:
- Growth in crypto gaming partners
- Growth in crypto traffic and conversions
- Innovation in the tactics, products and services used to acquire and drive crypto gambling traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions in the wider market (i.e. regulation, compliance, economy)
- Successful entry into new markets
