While a great idea that finds the right audience is the essence of any startup, getting one off the ground in the igaming affiliate space requires far more than that. This category will recognise those companies launched in the last two years that have successfully moved from concept to launch and are now taking the next steps towards establishing themselves as viable businesses in the igaming space. It’s open to all businesses involved in the gaming affiliate sector and judges will be looking for:
- Evidence of product-market fit and audience need for the product/service
- Evidence of early take-up and traction among target customers
- Refinement of product/service in line with feedback and analytics
- Plans for growing, scaling and establishing the business
Note: for fast-growing businesses launched between two and five years ago please see our Rising Star category
