Each year we look to reward those that have grown their brand, traffic and conversions. In particular sportsbook affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive sports betting traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, compliance, economy)
- Successful entry into new markets and niches
