This new award for 2024 looks to reward those real-money streamers that have grown their brand, traffic and conversions. In particular, the individual affiliate that can most successfully demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Growth in followers and average views
- Innovation in the content and marketing used to engage and acquire new players and deliver value for operators
- New revenue-enhancing partnerships with operators and game providers
- Strengthened relationships with existing partners
- Successful adaptations to disruptions and challenges in the market, including platform and regulatory changes
- A commitment to promoting safer gambling and transparency with viewers regarding deals with operators and other commercial partners
- Successful entry into new geos, niches and streaming platforms
