This category looks to highlight third-party solutions used by operator affiliate programmes to enhance and benefit their businesses over the past 12 months. This can be anything from affiliate management platforms to compliance and page monitoring tech, reward and gifting tools etc. What we want to see is:
- Evidence of industry adoption and use
- New client sign-ups or licensing deals in the last 12 months
- Evidence of it having a positive impact on how programmes interact and do business with affiliates
- Growth in the supplier’s business
- Product upgrades and improvements in line with client needs and requirements
- A roadmap for continued development and growth
* NOTE: for proprietary products developed in-house please see our Innovation Award
