This category looks to highlight third-party solutions or products used by affiliates to enhance and benefit their businesses over the past 12 months. This can be anything from management and tracking platforms to compliance tech, SEO, CRM and marketing automation tools, content and media management solutions, domain monitoring tools, etc. What we want to see is:
- Evidence of industry adoption and use
- New client sign-ups or licensing deals in the last 12 months
- Evidence of the tech having a positive impact on affiliate businesses
- Growth in the supplier’s business
- Product upgrades and improvements in line with client needs and requirements
- A roadmap for continued development and growth
*NOTE: for proprietary products developed in-house please see our Innovation Award
