Recent years have seen major changes across the gaming industry, from tightening regulations to consolidation (plus there was a pandemic to contend with), and things were no different for the affiliate sector. The innovation award is therefore not looking for disruptive brands or products (these are covered by the Rising Star and Tech categories respectively) but for businesses that can explain the challenges they faced and demonstrate the clever ways they addressed them. The award will be judged on:
- Solutions or approaches that offer something new to the affiliate market
- How these were developed and championed, and the space created for them to take shape
- Evidence of industry adoption
- Problem solving, whether that’s for a new or existing product, responding with a change of approach or strategy or improving an existing offering
