Tightening regulations across multiple markets suggest that lawmakers and the public believe more needs to be done to protect gamblers. While this initially falls on the operators, it is increasingly filtering through to their affiliate partners. This category will take into account:
- How the affiliate has promoted responsible gambling over the last 12 months
- Steps taken by the affiliate to educate and protect players beyond statutory requirements
- Steps taken to introduce safer gambling user journeys in all the markets they work in
- End-user engagement in these initiatives
- Evidence of it having a positive impact such as uptake of RG tools or services
