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Helen is founder and CCO of G.Games, an award-winning games supplier that has grown to a portfolio of over 200 games served around the world in lotteries and casinos. She started her career at Unilever and has worked with Boots, Frucor, Tate Britain and PZ Cussons launching new products, brands and finding ways to connect with customers. She is a dealmaker, writer and marketer who enjoys solving problems, trying out ideas and making things happen.